My Journey with Jinny Beauty Salon: A 23-Year Legacy of Authentic Korean Beauty

Welcome to the story behind Jinny Beauty Salon, where passion, precision, and authentic Korean beauty have flourished in New Malden, London since 2003.

A Pioneer in K-Beauty in the UK

When I founded Jinny Beauty Salon, K-Beauty wasn’t a global phenomenon—it was still relatively unknown in the UK. I introduced the now-iconic JINNYlash semi-permanent eyelash extensions, the first of their kind in Britain. Over the years, I’ve trained thousands of lash technicians worldwide, helping our methods and standards to reach far beyond our salon walls. In 2023, we proudly celebrated two decades in the industry—an incredible milestone built on enduring relationships with our clients. Jinny BeautyBBC.

Our Philosophy: Beauty Isn't One-Size-Fits-All

At Jinny Beauty, we believe each person is “fearfully and wonderfully made”, and that true beauty comes from inner confidence. Our treatments aren't about fixing imperfections—they’re about amplifying your unique, natural beauty. That’s why we personalize every service; no two experiences are the same. Our mission is for the salon to feel like a place of rest, restoration, possibility, and learning. Jinny Beauty

What We Offer: Authentic K-Beauty Treatments

Drawing from the rich tradition of Korean beauty, we offer a range of tailored services:

• Facial Treatments – Bespoke Korean-style facials with refined facial massage techniques

• Lash Treatments – One-by-one extensions, eyelash perming, and tinting using our signature JINNYlash method

• Brow Treatments – Expert shaping and tinting for refined brows

• Semi-Permanent Makeup – Precision Microblading for brows, eyeliner, and lips

• Body Massages – Swedish, Deep Tissue, and Korean-style massaging, all by professionally trained therapists.

• Hair Removal – Hollywood and Brazilian waxing, facial hair removal, and more, suited for men and women alike Jinny Beauty

Locally Loved, Highly Rated

Located on Kingston Road in New Malden, our family-run salon has become a trusted destination for authentic Korean beauty treatments, praised for its bright, calming atmosphere and expert team. With over 1,300 reviews on Treatwell and a stellar 4.9 rating, clients consistently highlight our professionalism, tailored treatments, and warm client care. Treatwell+1

Why K-Beauty Works, and Why It Matters

K-Beauty isn’t a trend—it’s a ritual rooted in skin health, precision, and care. When I started in 2003, I trained in these time-tested techniques, always trusting in their power to elevate natural beauty. At Jinny Beauty, that same philosophy guides everything we do: from facials that deliver glass-skin hydration, to lash and brow treatments that are as subtle or dramatic as you wish, each one tailored with the same gentle, refined techniques I learned and perfected.

Our services honour both your individuality and the authentic artistry of Korean beauty.

Ready to Experience the Difference?

Discover the art of K-Beauty through our expertly crafted treatments:

• Book an appointment via Treatwell, visit our website at www.jinnybeauty.co.uk or call us on 0208 949 6006.

• Follow us on Instagram @JinnyBeauty_London to see transformations and offers.

• Visit us at 71 Kingston Road, New Malden — free parking available!